Eleevate, LLC (“Eleevate”) is an ecommerce company. Our mission is to make your life better and easier through a high-quality shopping experience with great products and best-in-class service. Eleevate and its affiliates (collectively, “Eleevate,” “we” or “our”) take seriously your interest in how your information is collected and used when you visit our website. Please read the following to understand our privacy practices.This Privacy Notice describes how we collect information about you and from you when you visit one of our websites (collectively, the “Site”), and how we manage, use and disclose that information once it has been collected. Please read this Privacy Notice carefully. By visiting and using the Site, you agree that your use of our Site, and any dispute over our online privacy practices, is governed by this Privacy Notice and our Terms of Service.
Territorial Applicability
The Site is intended for use only by residents of the United States and Canada over the age of 13. Other countries have laws and regulatory requirements that differ from those of the United States and Canada, and our privacy practices as described in this Privacy Notice may not strictly comply with the privacy laws of such other countries. By using this Site, you agree that we will transfer any personal information that we obtain in connection with the operation of the Site to the United States.
Information We Collect
Personal Information You Provide. We may collect and store information that you voluntarily supply to us while on our Site. The information we collect may be collected directly by us, or it may be collected by a third-party website hosting provider, or another third-party service provider, on our behalf. This information may include your name or email address or other information that can be used to contact or identify you.
Location Information. Certain devices and browsers contain unique identifiers that can be used to identify the approximate geographical location of the device. When you use such a device or browser to access our Site, your device and/or browser may automatically collect and/or transmit your location information. We may also collect your precise geolocation (e.g., GPS location) if you permit our mobile application to access your location, for instance, to use certain features that require access to your location information.
Information We Automatically Collect. We, our service providers, and business partners (such as analytics services and advertising networks) may collect and store information about your use of our Site through a variety of automatic technologies, such as cookies and web beacons. Cookies are small files that are placed on your browser for record-keeping purposes and to enhance your experience with the Site. By showing how and when visitors use the Site, cookies are used to deliver and target advertisements, identify how many unique users visit us, and track user trends and patterns. They also prevent you from having to re-enter your preferences on certain areas of the Site where you may have entered preference information before. A “web beacon,” also known as an Internet tag, pixel tag or clear GIF, is used to transmit information back to a web server. We, our service providers and business partners may collect information about individuals’ online activities over time and across third-party websites when an individual uses our websites and mobile apps.
The information that may be collected by automated means includes details about the devices that are used to access the Site (such as IP address, type of operating system and web browser, and unique identifier – such as Apple’s ID for Advertising or Google’s Advertising ID); data and times of visits to, and use of, our Site; information about how the Site is used (such as the content that is viewed and how users navigate on or between our webpages; details about how individuals interact with our emails (such as whether the email is opened and which links are clicked in the email); and URLs and search terms that refer visitors to our Site.
When you visit or log in to our website, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email or home address. We (or service providers on our behalf) may then send communications and marketing to these email or home addresses. You may opt out of receiving this advertising by visiting https://app.retention.com/optout
How We Use the Information We Collect
We use the information we collect from you while you are using the Site in a variety of ways such as to: provide you with our products and services; communicate about the products and services we offer (including for customer experience purposes); analyze use of our products and services; administer surveys and other market research; analyze and enhance our communications and strategies (including by identifying when our emails have been received and read); customize features and advertising that appear on the Site; deliver our Site content to you; measure Site traffic; and improve the Site and the services and features that we offer (including to research and develop new products and services).
We may use location information, either information you provided by you or information automatically collected, to provide you with content and advertising that is relevant to your geographic area. We may combine information we collect from you while you are using our Site with information that we collect from other sources to customize features, content and advertising that appear on our Site.
In addition, we may use the information we maintain to comply with legal requirements, judicial process, and our company policies; and to protect against, identify, investigate, and respond to fraud, illegal activity (such as incidents of hacking or misuse of the Site), and claims and other liabilities, including by enforcing the terms and conditions that govern the Site.
We may also aggregate and/or de-identify any information that we collect, such that the information no longer identifies any specific individual. We may use, disclose and otherwise process such information for our own legitimate business purposes – including historical and statistical analysis and business planning – without restriction.
We may use the information we collect from you to communicate with you over a variety of methods and channels for both commercial and non-commercial purposes.
Use Of Your Information For Our Marketing – Notice of Financial Incentive
We may offer contests, sweepstakes or other promotions (collectively, “Incentives”) in exchange for our use of your personal information. We or our third-party partners may contact you regarding these Incentives or for other marketing purposes via regular mail, email, text or other electronic channels, including ads on social media platforms.
To offer these Incentives, we must track the personal information you provide when you sign up or engage in activities in connection with the Incentives, such as your email address, referral activity, purchase history, and engagement with Eleevate (“Customer Data”), as described in the terms applicable to the specific incentive.
We estimate that the value of the Customer Data is the value of the benefit we offer to you in connection with the promotion or survey, which is reasonably related to the costs associated with offering such benefit.
You may unsubscribe from marketing emails by clicking “Unsubscribe” in the body of the email. You may stop receiving other forms of communication with regard to Promotions or other marketing by following the instructions in those communications or in this Privacy Policy.
Consent
When you provide us with personal information to complete a transaction, place an order, arrange for a delivery or return a purchase, we imply that you consent to our collecting it and using it as described in this Privacy Notice.
If we ask for your personal information for a secondary reason, like marketing, we will either ask you directly for your express consent, or provide you with an opportunity to say no.
If after you opt-in, you change your mind, you may withdraw your consent for us to contact you, for the continued collection, use or disclosure of your information, at anytime, by contacting us at [email protected].
How We Disclose Your Information
Affiliates. We may provide your information to our affiliates, for purposes described in this Privacy Policy.
Service Providers. We may share information with Service providers for the purposes described in this Privacy Policy. The types of service providers with whom we may share personal information include: customer service and support providers; technology providers (including technology support, web hosting providers, email and text communications providers, and mobile app developers); shipping and fulfillment service providers; survey and market research providers; advertising and marketing partners; analytics organizations; and professional advisors, such as lawyers, bankers, auditors, and insurers, where necessary in the course of the professional services they provide to us.
Business Partners. We also make some content, products and services available through our Site through cooperative relationships with third-party partners. Typically, the brands of our provider partner, together with our brand, will appear on the Site in connection with such content, products and/or services. In the course of visiting pages that are made available in cooperation with our provider partners, the provider partner may collect information from you directly, in which cases the privacy notice of our provider partner will govern the provider partner’s use of your information. In such a case, the provider partner’s privacy notice will be posted on the page of our Site where the partner collects your information. In addition, as noted above, we permit advertising network partners to collect certain information directly on our Site via automated means. If you have any questions regarding the privacy notice of one of our provider partners, you should contact the provider partner directly (via the information listed in the applicable privacy notice) for more information. If you need help reaching one of our provider partners, you also may contact Eleevate via the information provided at the end of this Privacy Notice.
Other Third Parties. We may occasionally release information about our visitors if required to do so by law or if, in our business judgment, such disclosure is reasonably necessary: to comply with legal requirements, judicial process, and our company policies; and to protect against, identify, investigate, and respond to fraud, illegal activity (such as incidents of hacking or misuse of the Site), and claims and other liabilities, including by enforcing the terms and conditions that govern the Site.
Business Transfers. As our business evolves, we may buy or sell various assets. We reserve the right to transfer the information we maintain in the event we sell or transfer all or a portion of our business or assets (or during the negotiations of any of such sale or transfer). After such a sale or transfer, individuals may contact the recipient with any inquiries concerning the processing of their personal information.
Online Behavioral Advertising
We permit third party advertising partners’ technology to operate on our Site to automatically collect information about your use of our Site. The types of information that these third parties may collect are the same types of information described in the “Information We Automatically Collect” section of this Privacy Policy. The information collected allows us to analyze how users use the Site and to track user interests, trends and patterns, allowing us – and third parties – to deliver advertisements on this Site and elsewhere online that are tailored to match your perceived interests. This information also may be used to help measure and research an advertisement’s effectiveness, or for other purposes.
You can opt out of the use of cookies by DoubleClick, one of our service providers, by visiting http://www.google.com/intl/en/policies/privacy. Residents of California, Colorado, and Virginia should review the “State Privacy Rights” section below to learn more about their state privacy rights and how to exercise them.
Additionally, many of our advertising service providers are members of the Network Advertising Initiative (“NAI”) and also comply with the Self-Regulatory Principles for Online Behavioral Advertising published by the Digital Advertising Alliance (“DAA”). You can obtain more information about these advertising service providers’ information collection practices, and opt out of receiving targeted advertising from some or all NAI and DAA members by following the opt out instructions on the NAI’s website at http://www.networkadvertising.org/managing/opt_out.asp and/or the DAA’s website at optout.aboutads.info. Mobile app users may opt out of receiving targeted advertising in mobile apps through participating members of the Digital Advertising Alliance by installing the AppChoices mobile app, available here, and selecting the user’s choices. Please note that we also may work with companies that offer their own opt-out mechanisms and may not participate in the opt-out mechanisms that we linked above.
Information You Share
Please keep in mind that whenever you voluntarily make your personal information or other private information available for viewing by third parties on our Site – that information can be seen, collected and used by others besides us. We cannot be responsible for any unauthorized third-party use of such information.
Children’s Privacy Statement
The Site is not intended for those under the age of 16, and we do not knowingly collect any personal information from those under 16. If we become aware that we have inadvertently received personal information from a user under the age of 13 as part of the Site, we will delete such information from our records.
Security
We maintain reasonable security safeguards designed to protect the personal information we maintain. These safeguards include limiting access to personal information to authorized parties. However, we cannot guarantee that the security safeguards we implement will ensure the security of personal information.
Links to Other Sites
Our Site includes links to other websites and provides access to products and services offered by third parties, whose privacy policies we do not control. These links may be to websites that may sell Eleevate-branded products. When you access another website or purchase products or services from a third party, use of any information you provide is governed by the privacy notice of the operator of the site you are visiting or the provider of such products or services.
Retention Period
We will retain your personal information for as long as needed or permitted in light of the purposes for which it was obtained. The criteria used to determine our retention periods include: (a) the length of time we have an ongoing relationship with our customers and provide services, (b) whether there is a legal obligation to which we are subject, and (c) whether retention is advisable in light of our legal position (such as in regard to applicable statutes of limitations, litigation or regulatory investigations).
State Privacy Rights
If you are a resident of California or Virginia, or Colorado (starting July 1, 2023), the law in those states provides you with certain privacy rights with respect to your personal information.
Below is a summary of the categories of personal information we collect, its source, the reason we collect it, and the categories of recipients to whom we may disclose it.
Category of Personal Information
Source of Information
Purpose for Collection
Categories of Recipients
payment and/or any communications we have received about your order or purchase
including to arrange for shipping, handle returns and refunds, to provide customer service, to maintain a record of the purchases you make, to service products you purchased from us, and to provide you offers that may be of interest to you or to assist with account credit or fraud decisioning
With related entities; with certain authorized third parties for the purpose of providing specialized services to us (such as helping us to maintain and manage our customer information, communicate with our customers, service our Site, conduct promotions or surveys, fulfill orders, etc.); with third parties whose products or services may be of interest to you
Payment card information: such as name, card issuer and card type, credit or debit card number, expiration date, CVV code, billing addresses, and other financial information shared when making a purchase
From you
To complete a particular transaction or fulfill a service; to check that the right person is using the right card or account; to meet the requirements of the card brands or account issuers; to make sure we are paid for what you buy
Our card processor stores all credit card information. They conduct the credit card transactions using commercially reasonable security precautions, controls, policies, and procedures, consistent with generally accepted data processing standards in the financial services industry. We only store a record that the transaction took place and the amount you paid in connection with your account information.
Other voluntary information: any voluntary information you may provide us in the course of your interactions with us (such as by sending an e-mail through our Site and/or to the addresses indicated in our Site or by calling, e-mailing, texting, or chatting online with our customer service team or by responding to surveys or competitions)
From you
To handle your requests and to contact you when necessary or requested, including responding to your questions and comments and providing customer support; to improve our Sites, customer service, and user experience
With related entities; with certain authorized third parties for the purpose of providing specialized services to us (such as helping us to maintain and manage our customer information, communicate with our customers, service our Site, conduct promotions or surveys, fulfill orders, etc.)
Information automatically collected from your browser: your browser type, operating system type or mobile device model, viewed webpages, links that are clicked, keystrokes typed, movement of the mouse or pointer, IP address, mobile device identifier or other unique identifier, sites or apps visited before coming to our Sites, the amount of time you spend viewing or using the Site, the number of times you return, or other click-stream or site usage data, emails we send that you open, forward, or click through to our Site
From you; from our Site or app technology’s interaction with your browser or devices, including through web beacons (also known as an Internet tag, pixel tag or clear GIF)
To improve our Site, customer service, user experience, products and services; to create a session replay that shows your visit to our site; to protect the security or integrity of the Site and our business, such as by protecting against and preventing fraud, unauthorized transactions, and managing risk exposure, including by identifying potential hackers and other unauthorized users; and, in an aggregated non-specific format, for analytical and demographic purposes.
With related entities; with certain authorized third parties for the purpose of providing specialized services to us (such as helping us to maintain and manage our customer information, communicate with our customers, service our Site, conduct promotions or surveys, fulfill orders, etc.); with third parties whose products or services may be of interest to you
Information automatically collected from your device and internet network: your internet service provider, your internet protocol or IP address, domain names of the computers you use to visit our Site, your operating system and browser used; and the type of handheld or mobile device used, such as laptop or smart phone, log files, URIs (Uniform Resource Identifiers) of the resources requested, the time of the request, the method used to submit the request to the server, the size of the file obtained in reply, the numerical status code of the server reply (successful, error, etc.) and other parameters concerning the user’s operating system and computer environment, and/or device cookie settings and other device details, such as MAC address
From you and from our Site or app technology’s interaction with your browser or devices and from service providers who support our fraud detection efforts
To improve our Site, customer service, and user experience; to provide customer service; to make sure our Sites and app technology works properly with your device and make sure you can see and use our intended Sites and apps on the device you are using; for analytical and demographic purposes and to provide offers that may be of interest to you; to protect the security or integrity of the Site and our business, such as by protecting against and preventing fraud, unauthorized transactions, and managing risk exposure, including by identifying potential hackers and other unauthorized users.
With related entities; with certain authorized third parties for the purpose of providing specialized services to us (such as helping us to maintain and manage our customer information, communicate with our customers, service our Site, conduct promotions or surveys, fulfill orders, etc.); with third parties whose products or services may be of interest to you
Preference information, such as your account settings contact channel and types of services/offers that interest you
From you; from our Sites or app technology’s interaction with your browser or devices and cookies tracking the pages you visit
To enhance your online shopping experience, including as a way to recognize you and welcome you to the Sites; to personalize your experience; and to provide you with customized content
With related entities; with certain authorized third parties for the purpose of providing specialized services to us (such as helping us to maintain and manage our customer information, communicate with our customers, service our Site, conduct promotions or surveys, fulfill orders, etc.); with third parties whose products or services may be of interest to you
Social media information: if you interact with us through a social media service or log in using social media credentials, depending on your social media settings, we may have access to your information from that social network such as your name, email address, age, gender, and location
From third parties, such as co-branded partners and websites (for example, on our Facebook pages)
For research, analytical and other business purposes; to enhance your online shopping experience, including as a way to recognize you and welcome you to the Sites and to provide you with customized content
With related entities; with certain authorized third parties for the purpose of providing specialized services to us (such as helping us to maintain and manage our customer information, communicate with our customers, service our Site, conduct promotions or surveys, fulfill orders, etc.); with third parties whose products or services may be of interest to you
Sensitive personal information: such as your driver’s license number, state identification card, precise geolocation (if you permit us to obtain your precise geolocation), your racial or ethnic origin; your biometric data; combination of email address, financial account, debit card, or credit card with security or access code, password, or other credentials allowing access to your account; contents of a consumer’s mail, email, and text messages unless the business is the intended recipient of the communication
From you (online in the course of using or processing online services or remote order/sales services, including chatting online with or otherwise contacting customer service)
To complete a particular transaction or fulfill a service; to check that the right person is using the right card or account.To provide offers that may be of interest to you, for analytical and demographic purposes, and to protect the security or integrity of the Sites and our business, such as by protecting against and preventing fraud, unauthorized transactions, and managing risk exposure, including by identifying potential hackers and other unauthorized users.
With related group entities; with certain authorized third parties for the purpose of providing specialized services to us (such as helping us to maintain and manage our customer information, communicate with our customers, service our Site, conduct promotions or surveys, fulfill orders, etc.); with third parties whose products or services may be of interest to you
Legal information: fraud checks or flags raised about your transactions, the payment card you want to use, payment card refusals, suspected crimes, complaints, claims and accidents
From you, the police crime and fraud prevention agencies, payment card providers, the public, regulators, and your and our professional advisors and representatives
To protect you, other customers and our business against criminal activities and risks; to make sure we understand and can meet our legal obligations to you and others, and can defend ourselves; and if required by law, governmental request or court order or based on our good faith belief that it is necessary to conform or comply with such law, request or court order or to protect the users of our Site or the public
With related entities; with our service providers who help us with fraud protection and credit risk reduction; with law enforcement and other governmental authorities in accordance with applicable law
Inferences drawn from the information identified above: to create a profile about a consumer reflecting the consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes
From you and the other sources listed above
To enhance your online shopping experience, to personalize your experience; and to provide you with customized content
With related entities; with certain authorized third parties for the purpose of providing specialized services to us (such as helping us to maintain and manage our customer information, communicate with our customers, service our Site, conduct promotions or surveys, fulfill orders, etc.); with third parties whose products or services may be of interest to you
Your California, Colorado, and Virginia Privacy Rights
The right to know what personal information we have collected, used, disclosed, and sold about you, including the categories of personal information, the categories of sources from which the personal information is collected, the business or commercial purpose for collecting, selling, or sharing personal information, the categories of third parties to whom Eleevate discloses personal information, and the specific pieces of personal information Eleevate has collected about you.
The right to obtain a copy of personal information we have obtained about you in a portable and, to the extent technically feasible, readily usable format.
The right to correct inaccurate personal information about you, taking into account the nature of the personal information and the purposes of the processing.
The right to request that we delete personal information we have about you, subject to certain exceptions.
The right to opt-out of the selling your personal information, which you can exercise on our website here.
The right to opt-out of the sharing of your personal information for purposes of targeted advertising (also called cross-context behavioral advertising and/or the profiling in furtherance of decisions that produce legal or similarly significant effects), which you can exercise on our website here or by modifying your privacy preferences (e.g., Global Privacy Control), available through certain internet browsers and extensions, that signal your preference to opt out. Please note that clearing your cookies at any time will remove the signal of your selected privacy preferences.
If we deny your request, the right to appeal our decision (Colorado and Virginia only).
In addition, and as set forth below, California law requires us to identify, for the 12-month period prior to the date of this Privacy Policy, what information we may have “sold” or “shared” about you. For the 12-month period prior to the date of this Privacy Policy, Eleevate has only sold personal information about its customers as described above. For the 12-month period prior to the date of this Privacy Policy, Eleevate has only shared personal information about its customers as described above. Eleevate does not use or disclose sensitive personal information, as defined in applicable laws, for any purposes other than those permitted by applicable law.
Opt-Out Preference Signals:
We are working towards enabling Global Privacy Control (GPC) as an additional way for you to submit a request to opt-out of the sale and sharing of your personal information through browsers and/or browser extensions that support such a signal. Until then, you can opt-out of the use of third-party cookies for personalized advertising by setting your cookie preferences on our website [link to cookie controls] or on your browser.
This Privacy Policy describes how we may share your information for marketing purposes, as described above. If you are a California resident, the Shine the Light law permits you to request and obtain from us once per calendar year information about any of your personal information shared with third parties for their own direct marketing purposes, including the categories of information and the names and addresses of those businesses with which we have shared such information. To request this information and for any other questions about our privacy practices and compliance with California law, please contact us through [email protected].
California Business Contact Information
If you are a California resident and we receive your personal information in the form of contact details from business events, for example as part of a business appointment (e.g., by exchanging business cards) or as part of any other form of collaboration, we may use your contact and business details to maintain our business contacts. For this purpose, we may transfer your contact details to our internal database. Under California law, you have privacy rights with respect to your business contact personal information.
The processing activity may include the following categories of personal information:
Your contact information (e.g., name, title, form of address or salutation, address, gender, telephone numbers, email address); and
Details on your profession (e.g., job title, position, personnel number, place of work, branch office, department, qualifications).
This data processing is based on our legitimate business interests. We have a legitimate economic interest in maintaining contacts beyond the initial context and in using them to establish and develop a business relationship and to remain in contact with the parties concerned.
We do not sell or share any of our business contacts’ personal information. California law requires us to identify, for the 12-month period prior to the date of this Privacy Policy, what information we may have “sold” or “shared” about you. For the 12-month period prior to the date of this Privacy Policy, we have not sold or shared any personal information about our business contacts.
Submitting Requests
To submit any of the above requests, you may call us at 1-866-639-9320 or [email protected]. When you exercise these rights and submit a request to us, we will verify your identity by asking you to log in to your account if you have one with us. Or if you do not, we may ask for your email address or information about previous orders. We may also use a third-party verification provider to verify your identity. We will endeavor to honor such requests unless such a request conflicts with certain lawful exemptions under your state’s consumer privacy law. Please note that under California law, we are only required to honor requests to know twice in a 12-month period.
We do not discriminate against individuals who exercise any of their rights described in our Privacy Policy. The fact that you have elected to exercise these rights will have no adverse effect on the price and quality of our products or services.
To appeal a decision we have made regarding your request, you may call us at 1-866-639-9320 or [email protected]. We will respond to appeals from Virginia residents within 60 days. We will respond to appeals from Colorado residents within 45 days.
Changes to this Privacy Policy
We may change our Privacy Notice at any time, in which case we will post the revised Privacy Notice on this website and update the “Last Updated” date to reflect the date of the changes. We may also provide notice in other ways, such as by email (if an individual has established an account with us). By continuing to use the Site after we post any such changes, you accept the Privacy Notice as modified.
Questions Regarding Privacy
If you have any questions about this Privacy Notice, our privacy practices, or your dealings with us, you can contact [email protected].