Where We Started:

Alpha Pro Deals, a well-known retail chain of mobile shops in Canada, decided to expand their business into the Amazon marketplace. They sought a credible agency to manage their investment effectively and came to us through a referral from one of our satisfied clients. Their goal was to break into the Amazon electronics category, leveraging their existing retail experience and our expertise.

Alpha Pro Deals’ Initial Challenges:

• Transitioning from physical retail to e-commerce
• Lack of experience with Amazon retail operations
• Need for optimized product listings
• Effective inventory management for online sales
• Focus on the electronics category

What We Proposed:

To ensure Alpha Pro Deals’ success on Amazon, we developed a comprehensive strategy focusing on market research, supplier onboarding, listing optimization, and efficient inventory management, specifically targeting the electronics category.

We offered:

• Market Research: Identified high-demand electronics products with competitive pricing.
• Supplier Onboarding: Established reliable supplier relationships in the EU and US for consistent product availability.
• Listing Optimization: Created clear, attractive product listings with high-quality images and strategic keywords. (The client has also some PL listings)
• Inventory Management: Ensured optimal stock levels to avoid running out or overstocking.
• Customer Service: Provided quick responses and resolved issues promptly to keep customers happy.

Actions:

Here’s how we executed our plan:

1. Market Research: Conducted thorough market analysis to identify profitable electronics products.
2. Supplier Onboarding: Connected with reliable suppliers in the EU and US to ensure a steady product flow.
3. Listing Optimization: Enhanced product listings with clear descriptions, high-quality images, and strategic keyword placement. (The client has also some PL listings)
4. Inventory Management: Closely monitored inventory levels and restocked popular items to meet demand.
5. Customer Service: Improved customer support to quickly address buyer questions and concerns.

Results:

Our strategic efforts led to outstanding results. From January 2022 to January 2023, Alpha Pro Deals achieved impressive sales figures on Amazon:

• Total Order Items: 1,347
• Units Ordered: 1,669
• Ordered Product Sales: $254,827.81
• Average Units per Order Item: 1.24
• Average Sales per Order Item: $189.18

These figures highlight the significant growth of Alpha Pro Deals’ Amazon business, showcasing the effectiveness of our strategy and the dedication of their team.